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_OBJECTIVE
Redesign the identity of an existing brand of our choice. Create a clear image of who they are as a company and represent their values and mission.
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_APPROACH
The Ark is known as an educational toys brand, but they also have other high quality selection of toys. Throughout their history, The Ark’s mission has been to offer its customers the absolute highest-quality toys, games and services available, while not forgetting the old-fashioned, all around fun toys that challenge our imaginations and expand our capacity to think and grow. I created a minimal and modern system with a bright colors that distinguish The Ark brand from other competitors. The logo was inspired by toys shape with a rounded ends to represent safety.
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_OBJECTIVE
Create a new identity, application system, and graphic standards manual for an airline. Develop, design and produce a comprehensive identity solution, which include applications such as: stationery, airplane, promotional items. These applications demonstrate precise placement of the newgraphic identifier along with a supporting design system.
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_APPROACH
For Turkish Airlines, I wanted to create a visually graphic identity that is dynamic and representative of Turkish culture. The Turkish Airlines logo combines parts of the Turkish flag and an abstract seagull bird, with a clean, light and legible wordmark that mimics contemporary Turkish design. The colors chosen for the logo and the graphics are reflective of Turkish flag, sky, sea and traditional arts.
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_OBJECTIVE
Design an existing board game to be marketed as a limited edition.
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_APPROACH
This is a limited edition board game of the famous game Sorry. The board game was inspired by pharaohsin the largest empire of Egypt. Players try to travel around the board with their Pyramid shaped pieces. Each player will have their own king and they will be under their protection.
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_OBJECTIVE
Create meaningful and engaging solutions for complex problems across both interactive and print media, while refining your understanding of type, composition and imagery.
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_APPROACH
I was giving Oxfam international confederation. I crafted a story that explained the who, what, where and why of the confederation. I developed a visual language that could be adapted to both print and digital formats, yet remained consistent enough to feel like a family. To accompany the visuals, and clarify my concept, I wrote all the original content. The work was tied together with a strong concept developed through research and brainstorming techniques. The website functions primarily as repositories of information and the book is a storytelling tool first, functional tool second.
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To create a brand name, identiy and system for a start-up home kictchen based in Riyadh, Saudi Arabia.
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_APPROACH
The aim was to create come up with a name that is both unique and easy to remember as well as connected to the kitchen objectives. The name that was agreed on was "Tabkha" which translated to "Dish" in Arabic. A customised typeface was created and overall design was kept minimal to match the taste of the owner request.
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_OBJECTIVE
Choose a scientific topic and design a coffee table book around it. Research an existing publisher that would be a good fit to produce the book.
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_APPROACH
The book is named “Vanished” it is an awareness book that talks about a strange phenomenon fell upon honeybee hives across the country. Without a trace, million of bees vanished from their hives. The cause is still unknown.
In order to convey the subject the design is alarming and shocking by highlighting the facts, using strong and real photography of the actual phenomenon and a touch of neon colors.
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Come up with a concept and design for a mobile app, considering audience and user interaction design. The app has to be useful, special and solving a problem that no current app in the market tackles.
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_APPROACH
Sharingz is an app that will allow art students to share their skills and knowledge. The app will give users the chance of experiencing real world work through groups of their choice. Everyone has a unique skill that might help someone else to excelled in their work. Users will be able to ask their needs in a safe and easy way.
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_OBJECTIVE
Design a capabilities brochure, posters and e-blasts for a large, international corporation. The target audience is the merchant that is interested in carrying the product assortment of the corporation.
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_APPROACH
Fitbit is known for its activity trackers, and other wearable technology devices that measure data such as number of steps walked, quality of sleep, steps climbed, and other personal metric. I chose to focus on the impact of Fitbit on individual lives and how it improve their daily activities. The design was modern and bold, with using statics to prove the point.
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_OBJECTIVE
Concept and branding of a new business.
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_APPROACH
Cravean cafe is a place where you go and taste different coffee recipes from different countries and cultures such as; Arabian, French, American, Turkish, and Moroccan. The name “Cravean” came from two words (Crave + bean). The mark is a cup that shaped like a cube, to represent the actual shape of the instant coffee that Cravean carries. While the type is modern, clean and rounded. The color palette is also thought to evoke coffee.
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_OBJECTIVE
For consumers aged 19 to 35, Max Kohl provides luxury, contemporary women fashion that is high-style through good craftsmanship and design but at moderately affordable prices.
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To convey a luxury and contemporary aesthetic, I created a minimalist look, with dark colors such as purple, gray, black, and mustard yellow. Each package design focused on showcasing the product and its craftsmanship through showing the actual product photo in black and white and typography.
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Create a conference that incorporates a futuristic topic of our choice. Design a book and support materials using experimental typography.
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The topic I chose was Virtual Reality Fashion Show.
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Come up with a new product concept for a an existing company. Brand the product, create a brochure and a poster to introduce the product to their target audience.
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I created LINK a new digital pen with new generation features by Wacom company. Targeting students, artists, and writers. LINK will to let people express their creativity and fluently in the digital world. The product brand is simple and clean, the logo has a hidden message that explain how the pen is linking the information to the cloud.
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